exam 2 visual design
For this exam we got the assignment to make a poster design for IFFR and also make some merchandise.
For my second design, I went with something more original. The idea was to create a kind of layering and choose colors that complement each other. The concept was there, but I wasn't yet satisfied with the final result.
After researching IFFR itself, I started working on a draft of the first poster. In this initial design, I focused heavily on their own brand style. After some self-evaluation, I found it too busy and therefore unclear. So for my second design, I came up with something entirely new.
Redesigning
I still really liked the second sketch, so I wanted to give the layering a second chance. For the new design, I wanted to incorporate more film elements. Additionally, I thought it would be great to combine the tiger with nature.
Finishing the redesigns
The progress was good, but still not good enough. The emphasis was placed on the wrong parts of the poster, and it was still very busy. So it was time to refine these designs once again.
Applying feedback
After applying the feedback, I was very satisfied with the new result. The posters are calm but still stand out. Personally, I preferred the one on the left because the logo stands out just a bit more than the rest.
Finishing touches
I didn't change a lot, but I decided to make two different color versions of it.
First merchandise designing
When I was designing this shirt, I wanted to create a shirt that everyone would wear, even if you don't like IFFR. I also wanted to keep it related to the posters I designed. After some feedback I decided I could do better, and went for a second design.
Second design
This was it. It had the wow factor and was very well related to the poster I designed.
Second merchandise designing
For the second piece of merchandise I copied my artwork and put it on some bags. At the left side of the bag are all the socials of IFFR.