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Plus christmas advertisement

sketching:
To begin with, let me explain what Plus is. It's a supermarket chain based in the Netherlands. For this project, I had to create a short animation featuring some of the products sold at Plus. I started by sketching out two initial ideas, with an eye towards what elements could potentially be animated later on. Out of the two sketches I made, I found i was more drawn towards the first one, and decided to move forward with that concept.


process:
finished project
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